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Communication of Innovations: A Journey with Ev Rogers/

Singhal, Arvind

Communication of Innovations: A Journey with Ev Rogers/ Arvind Singhal and James W. Dearing - New Delhi: Sage Publications, 2006. - 260p. softbound 13.5*21 cm.

1. Communication of innovations
2. Revisiting diffusion theory
3. Communication Network analysis
4. Innovation as a knowledge generation
5. On integrating social cognitive
6. Social marketing and the broadening
7. Communication and social change
8. Implementing strategic extension campaigns
9. Entertainment-education and health
10. Everett Rogers Personal journey

ISBN: 0-7619-3477-4

Dewey Class. No.: 302.2 / SIN

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