The 22 Immutable Laws of Marketing:/
Ries, Al
The 22 Immutable Laws of Marketing:/ Al Ries & Jack Trout - London: Profile books, 1993. - xii, 143p. ; softbound 12.5*19 cm.
1. The law of leadership
2. The law of the category
3. The law of the mind
4. The law of perception
5. The law of focus
6. The law of exclusivity
7. The law of ladder
8. The law of duality
9. The law of the opposite
10. The law of division
11. The law of perspective
12. The law of line extension
...........................
978-1-8619-7610-9
658.8 / RIE
The 22 Immutable Laws of Marketing:/ Al Ries & Jack Trout - London: Profile books, 1993. - xii, 143p. ; softbound 12.5*19 cm.
1. The law of leadership
2. The law of the category
3. The law of the mind
4. The law of perception
5. The law of focus
6. The law of exclusivity
7. The law of ladder
8. The law of duality
9. The law of the opposite
10. The law of division
11. The law of perspective
12. The law of line extension
...........................
978-1-8619-7610-9
658.8 / RIE