The 22 Immutable Laws of Marketing:/ (Record no. 9310)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240917b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-8619-7610-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 ## - TITLE STATEMENT | |
| Title | The 22 Immutable Laws of Marketing:/ |
| Statement of responsibility, etc. | Al Ries & Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Profile books, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 143p. ; |
| Other physical details | softbound |
| Dimensions | 12.5*19 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1. The law of leadership<br/>2. The law of the category<br/>3. The law of the mind<br/>4. The law of perception<br/>5. The law of focus<br/>6. The law of exclusivity<br/>7. The law of ladder<br/>8. The law of duality<br/>9. The law of the opposite<br/>10. The law of division<br/>11. The law of perspective<br/>12. The law of line extension<br/>........................... |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 17/09/2024 | 245.00 | 658.8 RIE | 14113 | 17/09/2024 | 17/09/2024 | Books |