Advertising,Sale And Promotion Management: Chunawalla,S.A.

By:

Chunawalla,S.A

Material type: Text

TextPublication details: New Delhi; Himalaya Publishing House, 2016.Description: 375 pISBN:

9789352028863

DDC classification:

23 659.1 CHU

Contents:

Contents 1 . Basic concept of promotion and communication 2 . Fundamentals of Advertising 3 . Advertising as a Career 4 . Advertising Research 5 . marketing and Advertising Planning 6 . Advertising Agency 7 . Market Analysis: Segmentation and targeting 8 . Creativity, Creative Strategy and Copywriting 9 . Art Direction 10 . Media Planning 11 . Print Media 12 . Electronic Media: TV-the new Golden Goose 13 . Electronic Media: Radio 14 . Outdoor and Transit Media 15 . Media of the new Millennium-internet 16 . Adverting Regulation 17 . Word-of-Mouth Advertising 18 . Direct marketing 19 . Sale promotion 20 . Public Relation 21 . Nature and Scope of Management 22 . Sale Management, Personal Selling and Salesmanship 23 . Personal Selling Objective 24 . Personal Selling Strategy 25 . The job of Sale Manager 26 . Sale Organisation 27 . Personal Management in the Selling Field 28 . Recruiting Sales Personal 29 . Selecting Sale Personal 30. . Sales Training 31 . Execution and Evaluation of Sale Training Program 32 . Motivation and Morale of Salesperson 33 . Compensation Sale Person 34 . Management of Sale Expense 35 . Sales Meeting and sale Contest 36 . .Controlling Salespeople -Evaluation and Supervision 37 . Sales Budet 38 . Sales Quota 39 . Sales Territories 40 . Sales Control and cost analysis

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	659.1 CHU (Browse shelf(Opens below))	Available		6830
Books	Tetso College Library Commerce & Management	Non-fiction	659.1 CHU (Browse shelf(Opens below))	Available		6831

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Contents
1 . Basic concept of promotion and communication
2 . Fundamentals of Advertising
3 . Advertising as a Career
4 . Advertising Research
5 . marketing and Advertising Planning
6 . Advertising Agency
7 . Market Analysis: Segmentation and targeting
8 . Creativity, Creative Strategy and Copywriting
9 . Art Direction
10 . Media Planning
11 . Print Media
12 . Electronic Media: TV-the new Golden Goose
13 . Electronic Media: Radio
14 . Outdoor and Transit Media
15 . Media of the new Millennium-internet
16 . Adverting Regulation
17 . Word-of-Mouth Advertising
18 . Direct marketing
19 . Sale promotion
20 . Public Relation
21 . Nature and Scope of Management
22 . Sale Management, Personal Selling and Salesmanship
23 . Personal Selling Objective
24 . Personal Selling Strategy
25 . The job of Sale Manager
26 . Sale Organisation
27 . Personal Management in the Selling Field
28 . Recruiting Sales Personal
29 . Selecting Sale Personal
30. . Sales Training
31 . Execution and Evaluation of Sale Training Program
32 . Motivation and Morale of Salesperson
33 . Compensation Sale Person
34 . Management of Sale Expense
35 . Sales Meeting and sale Contest
36 . .Controlling Salespeople -Evaluation and Supervision
37 . Sales Budet
38 . Sales Quota
39 . Sales Territories
40 . Sales Control and cost analysis

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