Crossing The Chasm : Marketing and selling disruptive products to mainstream customers/ Geoffrey A.Moore
Material type:
TextPublication details: New york. Harper business. 2014.Edition: 3rd ed. 2014Description: 273 p . ; softbound 13x20cmISBN: - 978-0-06-229298-8
- 23 658.87 MOO
Contents:
1.Discovering the Chasm
2.Crossing the Chasm
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Tetso College Library Commerce & Management | 658.87 MOO (Browse shelf(Opens below)) | Available | 8606 |
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| 658.87 LEV Retailing management / | 658.87 LEV Retailing management / | 658.87 MCC Influence How social media influencers are shaping our digital future | 658.87 MOO Crossing The Chasm : | 658.87 NEW Retailing : | 658.87 NEW Retailing: Environment & Operations / | 658.87 NEW Retailing: Environment & Operations / |
1.Discovering the Chasm
2.Crossing the Chasm
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