Pragmarketism : Pragmatic marketing insights for winning Indian consumers / Trupti Bhandari & Arvind Bhandari.

By:

Bhandari Trupti

Material type: Text

TextPublication details: India. Harper Business; 2020.Edition: 2020Description: xiii-308 p. hardbound 14x22cmISBN:

978-93-5357-733-9

DDC classification:

23 658.83430954 BHA

Contents:

1. The Indian Society 2. Business and Vision 3. Consumer need 4. Consumer Insight 5. Segmentation 6. Targeting 7. Positioning 8. Communication 9. Brand 10. Cult Brands 11. Digital Marketing 12. Innovation 13. Selling 14. The futureof marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.83430954 BHA (Browse shelf(Opens below))	Available		10600
Books	Tetso College Library Commerce & Management	Non-fiction	658.83430954 BHA (Browse shelf(Opens below))	Available		11000

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Previous	658.8342 NAI Consumer Behaviour:	658.8342 NAI Consumer Behaviour /	658.83420954 ALA Consumer Behaviour and Consumer Protection in India /	658.83430954 BHA Pragmarketism : Pragmatic marketing insights for winning Indian consumers /	658.83430954 BHA Pragmarketism : Pragmatic marketing insights for winning Indian consumers /	658.84 AGA Business on the Net /	658.84 AGA Business on the Net /	Next

1. The Indian Society
2. Business and Vision
3. Consumer need
4. Consumer Insight
5. Segmentation
6. Targeting
7. Positioning
8. Communication
9. Brand
10. Cult Brands
11. Digital Marketing
12. Innovation
13. Selling
14. The futureof marketing

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