Advertising Management:Concepts and cases:/ Manendra Mohan English
Material type:
TextPublication details: New Delhi: Tata McGraw Hill education, 1989.Description: vii,415p. softbound 19x24cmISBN: - 978-0-07-451780-2
- 23 659.1 MOH
Contents:
1.Advertising - its purpose and function
2.Economic and Social Implication of advertising
3.Advertising in marketing mix
4.Advertising Process
5.Advertising strategy planning and organisation
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| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Tetso College Library Mass Communication | Non-fiction | 659.1 MOH (Browse shelf(Opens below)) | Available | 11281 |
Browsing Tetso College Library shelves, Shelving location: Mass Communication, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.45 KUM Communication skills and soft skills: An integrated Approach/ | 659.1 BAJ Advertising Management | 659.1 BAJ Advertising Management | 659.1 MOH Advertising Management:Concepts and cases:/ | 659.1 VER Advertising and Sales Management | 659.1 WHI Advertising: what it is and how to do it/ | 659.1042 MES Visual Persuasion The Role of Image in Advertising |
1.Advertising - its purpose and function
2.Economic and Social Implication of advertising
3.Advertising in marketing mix
4.Advertising Process
5.Advertising strategy planning and organisation
.....................
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