Primal Branding: Create zealots for your brand, your company and your future/ Patrick Hanlon
Material type:
TextPublication details: New York: Free Press, 2006.Description: xiii, 257p. softbound 13x21 cmISBN: - 978-1-4516-5531-5
- 23 658.827 HAN
Contents:
1. The Primal Code
2. Primal Belonging
3. The Primal Product and service
4. The Primal Destination
5. The Primal Personality
6. Primal Reengineering
7. The Bones
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Tetso College Library Commerce & Management | Non-fiction | 658.827 HAN (Browse shelf(Opens below)) | Available | 13236 |
Browsing Tetso College Library shelves, Shelving location: Commerce & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.827 BED A new brand world / | 658.827 CHU Compendium of Brand Management / | 658.827 CHU Compendium of Brand management / | 658.827 HAN Primal Branding: Create zealots for your brand, your company and your future/ | 658.827 KAP Strategic Brand Management / | 658.827 LIG Six Rules for Brand Revitalization / | 658.827 MIL Brand thinking and other noble pursuits / |
1. The Primal Code
2. Primal Belonging
3. The Primal Product and service
4. The Primal Destination
5. The Primal Personality
6. Primal Reengineering
7. The Bones
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