Integrated Marketing communications / Niraj Kumar,

By:

Kumar Niraj

Material type: Text

TextPublication details: Mumbai, Himalaya Publishing House; 2015.Edition: 1st ed. 2015Description: 642 p . ; hardbound 22x28cmISBN:

978-81-8488-221-6

DDC classification:

23 658.802 KUM

Contents:

1. Business in communication 2. Marketing communications- A preview 3. Communication - concept & process 4. Marketing communication in the marketing process 5. Communication model in marketing 6. Integrated marketing communications 7. Facets of integrated marketing communications 8. communication diffusion process 9. consumer communication 10. consumer mix 11. communication mix vis-a-vis- promotion mix 12. Advertising Vis-a-vis communication 13. Advertising communication 14. Advertising budget 15. Advertising agency 16. creative strategy 17. Copy writing 18. Advertising communication research 19. Persuasive communication 20. Exhibitions and trade events 21. Emerging trends in marketing communications : A new face 22. The future medium of marketing communications: Webs & Internet

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Holdings
Item type	Current library	Collection	Call number	Status	Date due
Books	Tetso College Library Commerce & Management	Non-fiction	658.802 KUM (Browse shelf(Opens below))	Available

1. Business in communication
2. Marketing communications- A preview
3. Communication - concept & process
4. Marketing communication in the marketing process
5. Communication model in marketing
6. Integrated marketing communications
7. Facets of integrated marketing communications
8. communication diffusion process
9. consumer communication
10. consumer mix
11. communication mix vis-a-vis- promotion mix
12. Advertising Vis-a-vis communication
13. Advertising communication
14. Advertising budget
15. Advertising agency
16. creative strategy
17. Copy writing
18. Advertising communication research
19. Persuasive communication
20. Exhibitions and trade events
21. Emerging trends in marketing communications : A new face
22. The future medium of marketing communications: Webs & Internet

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