A framework for marketing management / Philip kotler & Kevin Keller.

By:

Kotler Philip

Material type: Text

TextPublication details: Noida. Pearson; 2018Edition: 6th ed. 2018Description: 344 p . ; Softbound 18x26 cmISBN:

978-93-325-7539-4

DDC classification:

23 658.8 KOT

Contents:

Part 1 Introduction to marketing management Part 2 connecting with customers Part 3 Strategic brand management Part 4 value creation Part 5 value delivery Part 6 value communication Part 7 Managing the marketing organisation. For long-term success

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 KOT (Browse shelf(Opens below))	Available		8387

Part 1 Introduction to marketing management
Part 2 connecting with customers
Part 3 Strategic brand management
Part 4 value creation
Part 5 value delivery
Part 6 value communication
Part 7 Managing the marketing organisation. For long-term success

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