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Pillai R.S.N , Bagavathi

Modern Marketing / Principles and Practices ; R.S.N Pillai , Bagavathi. - 2018. - New Delhi. S Chand and company Limited. 2018. - 594 p . ; Softbound 17x24cm

1.Market and Marketing
2.Modern Marketing concept
3.Marketing system, marketing mix, marketing function
4.Buying ,assembling and selling
5.Transportation
6.Storage and warehouse
7.Standardisation and grading
8.Marketing finance
9.Marketing Risk
10.Marketing information and Research
11.Marketing management
12.Marketing strategy and planning
13.Marketing environment
14.Market segmentation
15.Market targeting and positioning
16.Product planning
17.Managing the product development
18.Pricing strategy
19.Product related strategy
20.Consumer behaviour
21.The Indian consumers
22.Consumerism
23.Law Relating to sale of goods
24.The promotional programme
25.Sales promotion
26.Advertising
27.Personal selling
28.Sales organization
29.Sales force management
30.Control of sales force
31.Sales forecast
32.Remuneration to salemen
33.Channels of distribution-I
34.Channels of distribution-II
35.Marketing of consumer goods
36.Marketing of industrial goods
37.Marketing of securities
38.Marketing of agricultural goods
39.The marketing of services
40.Regulated markets
41.Organised markets
42.Co-operative marketing
43.Marketing control
44.International marketing
45.Rural marketing
46.Marketing and society
47.E-Business
48.Totalquality management
49.Recent trend in marketing

ISBN: 9788121916974

Dewey Class. No.: 658.8 / PIL