Modern Marketing / Principles and Practices ; R.S.N Pillai , Bagavathi.

By:

Pillai R.S.N , Bagavathi

Material type: Text

TextPublication details: New Delhi. S Chand and company Limited. 2018.Edition: 2018Description: 594 p . ; Softbound 17x24cmISBN:

9788121916974

DDC classification:

23 658.8 PIL

Contents:

1.Market and Marketing 2.Modern Marketing concept 3.Marketing system, marketing mix, marketing function 4.Buying ,assembling and selling 5.Transportation 6.Storage and warehouse 7.Standardisation and grading 8.Marketing finance 9.Marketing Risk 10.Marketing information and Research 11.Marketing management 12.Marketing strategy and planning 13.Marketing environment 14.Market segmentation 15.Market targeting and positioning 16.Product planning 17.Managing the product development 18.Pricing strategy 19.Product related strategy 20.Consumer behaviour 21.The Indian consumers 22.Consumerism 23.Law Relating to sale of goods 24.The promotional programme 25.Sales promotion 26.Advertising 27.Personal selling 28.Sales organization 29.Sales force management 30.Control of sales force 31.Sales forecast 32.Remuneration to salemen 33.Channels of distribution-I 34.Channels of distribution-II 35.Marketing of consumer goods 36.Marketing of industrial goods 37.Marketing of securities 38.Marketing of agricultural goods 39.The marketing of services 40.Regulated markets 41.Organised markets 42.Co-operative marketing 43.Marketing control 44.International marketing 45.Rural marketing 46.Marketing and society 47.E-Business 48.Totalquality management 49.Recent trend in marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Commerce & Management	Non-fiction	658.8 PIL (Browse shelf(Opens below))	Available		8734

1.Market and Marketing
2.Modern Marketing concept
3.Marketing system, marketing mix, marketing function
4.Buying ,assembling and selling
5.Transportation
6.Storage and warehouse
7.Standardisation and grading
8.Marketing finance
9.Marketing Risk
10.Marketing information and Research
11.Marketing management
12.Marketing strategy and planning
13.Marketing environment
14.Market segmentation
15.Market targeting and positioning
16.Product planning
17.Managing the product development
18.Pricing strategy
19.Product related strategy
20.Consumer behaviour
21.The Indian consumers
22.Consumerism
23.Law Relating to sale of goods
24.The promotional programme
25.Sales promotion
26.Advertising
27.Personal selling
28.Sales organization
29.Sales force management
30.Control of sales force
31.Sales forecast
32.Remuneration to salemen
33.Channels of distribution-I
34.Channels of distribution-II
35.Marketing of consumer goods
36.Marketing of industrial goods
37.Marketing of securities
38.Marketing of agricultural goods
39.The marketing of services
40.Regulated markets
41.Organised markets
42.Co-operative marketing
43.Marketing control
44.International marketing
45.Rural marketing
46.Marketing and society
47.E-Business
48.Totalquality management
49.Recent trend in marketing

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