Modern Marketing / (Record no. 5248)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01745nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181016b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788121916974 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | PIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pillai R.S.N , Bagavathi |
| 245 ## - TITLE STATEMENT | |
| Title | Modern Marketing / |
| Remainder of title | Principles and Practices ; |
| Statement of responsibility, etc. | R.S.N Pillai , Bagavathi. |
| 250 ## - EDITION STATEMENT | |
| Remainder of edition statement | 2018. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi. |
| Name of publisher, distributor, etc. | S Chand and company Limited. |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 594 p . ; |
| Other physical details | Softbound |
| Dimensions | 17x24cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| FORMATTED CONTENTS NOTE | 1.Market and Marketing<br/>2.Modern Marketing concept<br/>3.Marketing system, marketing mix, marketing function<br/>4.Buying ,assembling and selling<br/>5.Transportation<br/>6.Storage and warehouse<br/>7.Standardisation and grading<br/>8.Marketing finance<br/>9.Marketing Risk<br/>10.Marketing information and Research<br/>11.Marketing management<br/>12.Marketing strategy and planning<br/>13.Marketing environment<br/>14.Market segmentation<br/>15.Market targeting and positioning<br/>16.Product planning<br/>17.Managing the product development<br/>18.Pricing strategy<br/>19.Product related strategy<br/>20.Consumer behaviour<br/>21.The Indian consumers<br/>22.Consumerism<br/>23.Law Relating to sale of goods<br/>24.The promotional programme<br/>25.Sales promotion<br/>26.Advertising<br/>27.Personal selling<br/>28.Sales organization<br/>29.Sales force management<br/>30.Control of sales force<br/>31.Sales forecast<br/>32.Remuneration to salemen<br/>33.Channels of distribution-I<br/>34.Channels of distribution-II<br/>35.Marketing of consumer goods<br/>36.Marketing of industrial goods<br/>37.Marketing of securities<br/>38.Marketing of agricultural goods<br/>39.The marketing of services<br/>40.Regulated markets<br/>41.Organised markets<br/>42.Co-operative marketing<br/>43.Marketing control<br/>44.International marketing<br/>45.Rural marketing<br/>46.Marketing and society<br/>47.E-Business<br/>48.Totalquality management<br/>49.Recent trend in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Tetso College Library | Tetso College Library | Commerce & Management | 16/10/2018 | 520.00 | 7 | 6 | 658.8 PIL | 8734 | 06/10/2023 | 11/09/2023 | 16/10/2018 | Books |