International Marketing : (Text and Cases) Francise CHerunilam
Material type:
TextPublication details: New Delhi : Himalaya Publishing House,Edition: 14th rev. edDescription: 400 pISBN: - 9789352029860
- 23 658.84 CHE
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Tetso College Library Commerce & Management | Non-fiction | 658.84 CHE (Browse shelf(Opens below)) | Available | 7495 |
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| 658.83430954 BHA Pragmarketism : Pragmatic marketing insights for winning Indian consumers / | 658.84 AGA Business on the Net / | 658.84 AGA Business on the Net / | 658.84 CHE International Marketing : | 658.84 KEN Internet Marketing and Promotions / | 658.84 RAG Digital Marketing | 658.84 RAG Digital Marketing |
1. International Marketing: An Introduction ;
2. International Marketing Environment ;
3. MNCs and International Business ;
4. International Marketing Intelligence ;
5. Market Selection ;
6. Market Entry Strategies ;
7. International Organisation ;
8. Market Coverage Strategies ;
9. International Product Decisions ;
10. International Pricing ;
11. International Distribution ;
12. International Promotion ;
13. Export Finance ;
14. Export Risk Insurance ;
15. Quality Control and Pre-shipment Inspection ;
16. Trade in Service ;
17. Technological Developments and International Marketing ;
18. International Negotiations ;
19. Trade Policy and Regulation of India ;
20. Export Promotion ;
21. Trade and BoP of India ;
22. Export Procedures and Documents ;
23. Some Issues in International Business ;
Annexures...
Cases...
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