Social media Intelligence / Wendy W. Moe & David A. Schweidel.

By:

Moe Wendy W

Material type: Text

TextPublication details: Delhi. Cambridge University Press; 2017.Edition: 2017Description: 194 p . ; softbound 14x22cmISBN:

978-1-107-45153-7

DDC classification:

23 302.231 MOE

Contents:

1. The beginnings of social media intelligence 2. Fundamentals of opinion formation 3. Why do we share our opinions 4. The social effects of strangers 5.Opinion ecosystems and the evolution within 6. Are social media fragmenting the population? 7. Managing social media communities for better social media intelligence 8. Cutting through the online chatter 9. Intelligence integration 10. Building social media intelligence into our strategies 11. Moving from social media monitoring to social media intelligence

Summary: "This is the first book to combine meaningful analytical depth and practical forward-looking advice to the area of social media intelligence. Moe and Schweidel do a great job of blending their well-respected academic insights with cutting-edge business decisions in order to bring real clarity to a rapidly growing topic that desperately needs it."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Tetso College Library Mass Communication	Non-fiction	302.231 MOE (Browse shelf(Opens below))	Available		7712

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1. The beginnings of social media intelligence
2. Fundamentals of opinion formation
3. Why do we share our opinions
4. The social effects of strangers
5.Opinion ecosystems and the evolution within
6. Are social media fragmenting the population?
7. Managing social media communities for better social media intelligence
8. Cutting through the online chatter
9. Intelligence integration
10. Building social media intelligence into our strategies
11. Moving from social media monitoring to social media intelligence

"This is the first book to combine meaningful analytical depth and practical forward-looking advice to the area of social media intelligence. Moe and Schweidel do a great job of blending their well-respected academic insights with cutting-edge business decisions in order to bring real clarity to a rapidly growing topic that desperately needs it."

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